Experience-led consulting focused on strategy execution
As former executives and seasoned coaches we work alongside leaders to design execution systems that clarify priorities, track progress, and embed accountability deep into the business.
Our work is grounded in
experience, not just theory.
PM2 partners have spent decades leading change in organizations of all sizes, and across industries. We have seen first hand what works and what doesn’t. We bring structured thinking and seasoned judgment to the work of turning intent into coordinated action.
Our Founder and Advisor
PM2’s roots trace back more than three decades: Our founder is Brett Knowles, whose work at Harvard contributed to the early development of modern performance management approaches.
Over time, our work has evolved to meet the needs of companies adapting to faster cycles, greater complexity, and new operating models. We have completed over 3,000 OKR and Balanced Scorecard implementationsfor sectors and industries across the world, since 1991.
Our clients’ successes have been profiled in Fortune and Forbes magazines and multiple business textbooks (The Execution Premium, Strategy Focused Organization, Strategy Mapping) and Harvard Business Review.
Strategy execution requires
performance measurement and management.
Systems create clarity, consistency, and focus. Leaders provide interpretation, context, and decision-making. When those two elements work together, strategy becomes execution with velocity.
Our People
Travis Johnson
Travis brings over 25 years of leadership experience in the technology industry, guiding teams through strategy execution, digital transformation, and business growth. He has led at scale, from driving enterprise-wide transformation at Nike to launching new technologies and business lines at Intel, always with a focus on turning complex strategy into clear, actionable execution.
Travis believes that strategy only succeeds through people. He’s built and led high-performing teams across product, engineering, and operations, and brings a coach’s mindset to every engagement. His work centers on enabling individuals to lead with clarity, grow their capabilities, and connect their contributions to outcomes that matter. At PM2, Travis helps leadership teams design execution systems that not only deliver results — but also empower the people responsible for them.
Peter Watson
Peter has been working with Pm2 for over a decade and has lead projects in many sectors and around the world. Two of his clients won the prestigious Balanced Scorecard Hall of Fame.
Before joining Pm2, Peter held line management positions and senior leadership roles in Aerospace, Computer Products and Services and Consumer Products industries. While at Boeing he won their prestigious President’s Award for his work on implementing a Performance Measurement & Management program across the organization. He has vast experience in the areas of overall operations, manufacturing engineering, final assembly, and program & performance management.
At Pm2 he leads most of the major engagements and is a mentor for our new and experienced consultants. Peter is also responsible for project quality.
Dr. Marc Applebaum
Marc has been coaching business founders and leaders for over 26 years. Based in the San Francisco Bay Area, Marc excels in helping leaders develop, execute, and refine their strategy.
The core of his work is partnering with executive teams to build psychological safety, strengthen collaboration, and successfully navigate change.
A published psychological researcher, he has taught doctoral students for more than a decade, and serves on the Editorial Boards of peer-reviewed journals including The Humanistic Psychologist, published by the American Psychological Association.
Giving Back to the Global Community
We pride ourselves on giving back to communities around the world. In our history, we have helped dozens of non-profit organizations (NFP) that aim to improve our world without any funding for strategy services. Most of our help is with non-profits focused on world peace, environmental sustainability with various smaller NFPs focused on cancer research and healthcare. If your NFP wants to implement OKRs, please reach out to us to see if we have the capacity to help.
Let’s talk.
No pitch. Just a conversation about what’s working, what’s not, and what would help.