About Us

An experienced team dedicated to helping you execute your strategy

Who We Are

The way we enable organizations is by providing simple, systems-based, easy to use tools that work together to deliver a clear view of performance. We customize and deliver them in a comprehensive apprenticeship program that is guaranteed to deliver.

We have completed over 3,000 OKR implementations and Balanced Scorecards for all sectors across the world, since 1991. Our clients’ successes have been profiled in Fortune and Forbes magazines and multiple business textbooks (The Execution Premium, Strategy Focused Organization, Strategy Mapping, )and Harvard Business Review.

The pm2 team is made up of seasoned professionals, including previous senior executives and long-time OKR and scorecard practitioners paired with experienced younger consultants that see things in a new way.

Our long OKR history

Our Beliefs

We have strong beliefs:

  • Every organization can achieve great performance.
  • Within every organization, there are highly motivated people.
  • If people can see what leads to great performance, they will make it happen.
  • “Best practices” are incomplete and complicated.
  • Adults learn by doing.
  • Performance solutions only work if they are owned by the organization, not the consultant.
  • Solutions that are understood and owned by the people in the organization are easy to implement, more sustainable, and rapidly deliver better performance.
Executive partner

Brett Knowles

Brett is a long-time thought leader in the performance measurement space. Over the last thirty years he has worked with Drs. Kaplan and Norton and has had clients referenced in all their books – as well as dozens of other business and university books. Brett has assisted over 3,500 organizations from around the world and in all sectors from AT&T to Zeneca, the IRS to Singapore. His clients have had as many as 250,000 employees and as few as 5. He is the co-founder of the first Balanced Scorecard application, has developed numerous measurement concepts, methodologies and has served on countless editorial boards and conference constructs.

Brett's clients have been profiled in Harvard Business Review, Fortune, and Forbes. There are over 20 business school cases covering the success of his clients.

Four of Brett's clients have been placed on the Balanced Scorecard Hall of Fame by Drs. Kaplan and Norton.

senior partner

Peter Watson

Peter has been working with Pm2 for over a decade and has lead projects in many sectors and around the world. Two of his clients won the prestigious Balanced Scorecard Hall of Fame.

Before joining Pm2, Peter held line management positions and senior leadership roles in Aerospace, Computer Products and Services and Consumer Products industries. While at Boeing he won their prestigious President’s Award for his work on implementing a Performance Measurement & Management program across the organization. He has vast experience in the areas of overall operations, manufacturing engineering, final assembly, and program & performance management.

At Pm2 he leads most of the major engagements and is a mentor for our new and experienced consultants. Peter is also responsible for project quality.

Our Senior Team


Terrence Hibbert

Terrence brings over 20 years of strategy execution, enterprise performance management (EPM), and process development experience, both in his roles as a healthcare technology and innovation leader and as a consultant with Pm2. He has worked with executives in a range of companies from Fortune 500 to startups. He brings focus, accountability, prioritization, visibility, and alignment to business management


Marc Applebaum


Marc is a non-profit founder who assists business leaders and teams in fostering collaborative, ethical work environments. With twenty years of coaching experience in Silicon Valley, Marc empowers leaders at multiple levels of organizations to clarify core values, communicate, reach tough decisions and manage change more confidently. Marc has worked in a nonprofit capacity with business founders, executives, agile coaches, and software teams. A published scholar and psychological researcher, he has taught doctoral students for more than a decade, and serves on the editorial boards of multiple peer-reviewed journals including The Humanistic Psychologist, published by the American Psychological Association. 

Giving Back to the Global Community

We pride ourselves on giving back to communities around the world. In our history, we have helped dozens of non-profit organizations (NFP) that aim to improve our world without any funding for strategy services. Most of our help is with non-profits focused on world peace, environmental sustainability with various smaller NFPs focused on cancer research and healthcare. If your NFP wants to implement OKRs, please reach out to us to see if we have the capacity to help.